Our latest collection SS24 “Hybrid Moments” is a haunting reflection of the world around us. Inspired by the grit and darkness that surround us, our collection serves as a stark reminder of the fragility of life and the harsh realities of our existence.
Our designs draw from the brokenness of those who do not care about fashion or aesthetics. These people have nothing, and yet they take what they have and transform it into something beautiful. We are inspired by their resilience and their ability to find beauty in the midst of despair. These beliefs have been the core values of our brand since its inception.
Our collection features the use of camo fatigues, a reminder of the never-ending war that plagues our world. We incorporate leather and denim, materials that signify both luxury and adolescent rebellion, creating a beautiful contradiction. However, this is not just about fashion - it's about survival. It's about taking what we have and making the most of it.
Our collection is not just about looking good - it's about feeling alive. It's about finding comfort in the chaos and practicality in darkness. We've stripped away the glamour and the glitz of the industry, and what's left is a deconstructed aesthetic that speaks to the truth of our existence.
At its core, our collection is a reminder that we all wear masks. We all have our secrets, fears, and pain. But in the midst of it all, we have the power to find beauty and meaning. Our collection asks the question, "Who are you and what do you stand for?"
We invite you to join us on this journey, to embrace the darkness and find beauty in the brokenness. Because in
the end, it's not about what we wear - it's about who we are.
Production & Creative Direction by Youths In Balaclava
Directed by Youths In Balaclava
Produced and edited by Habana Production
Color by Kosmoraw
Show Production: Amaury Lhoste, Bart Melman, Bastien Adiveze, Solal Pagel
Models: Dim, Alix Lemaignen, Hugo Persol, Jacques, Jacob Nianzou, Maxime, Jules Ravat, Brian Kim, Le E, Hannah Morrissey, Julien Le Rolland, Amaury Lhoste, Bart Melman, Bastien Adiveze, Solal Pagel, Marwan Boubakeur, Axelle Lefebre, Lancelot, Lola, Marleen, Colin Méjane, Gus, Dorian, Sixtine
Dresser: Nicolò and Oktawia
Shot & Edited by Cheong Vincent