ASHES 2 ASHES, DUST 2 DUST
This collection presents itself as an allegory of our New Arc, an amalgamation of emotions and actions. It embraces reality with expressions that reside deep within—soft but brutal, angry but grateful. A Neo-Classic journey of a tarnished but resurrected new path, contrasting with the same old desire guided by knowledge from past lives into the Afterlife.
We paint our own picture of how we interpret the idea of Neo-Medievalism. The silhouettes, referenced from the medieval period, are reinterpreted into pieces that celebrate the DIY spirit we have embraced since our inception. The jackets and trousers feature utilitarian details crafted with nylon, cotton, and wool fabrics. Fur coats are made with acrylic faux fur, and textured t-shirts are created from uneven brushed cotton. In our effort to encourage people to travel and seek new adventures or new meanings post-COVID, we prioritize comfort in our garments.
For the campaign video and lookbook, we received support from our friends who are pursuing their own paths within the local creative community. They are featured as models for this collection.
What awaits us in the future? Nobody knows. However, as they say, the darker the night, the brighter the stars. So, come and embark on this journey with us.